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Niagara College ices the competition at Pillitteri Estates Winery label contest |
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Thursday, 15 April 2010 |
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BY KIMBERLY SMITH
Staff Writer
Pillitteri Estates Winery found what works, and what works is finding the right grapes, the right temperature and the right creative minds.
April 9, Niagara College's Niagara-On-The-Lake (N.O.T.L.) campus hosted Pillitteri Estates Winery, the world's largest producer of icewine, in its search for a secondary brand to offer its export markets.
 Members of Pillitteri Estates Winery and of Niagara College gather around to congratulate first-place winners Jessica Kueh and Jillian Grenier holding their presentation board featuring Iceworks. Photo by Kimberly Smith
Jeff Letvenuk, marketing and media relations manager for
the winery and a recent graduate of Wine Business Management, says, "I
felt this would be a win-win opportunity. The idea was presented to the
college and they jumped at the opportunity to have their best students
compete for a branding challenge and gain some valuable real world
experience."
Each team had a presentation board featuring their
brand name and bottle and box design on display in the Wine Visitor and
Education Centre.
Although Charles Pillitteri, winery president,
announced that all labels would eventually be used, Jessica Kueh and
Jillian Grenier, creators of Iceworks were came in first place.
The
duo lost two other members in the process but still managed to produce a
label and design that impressed the judges.
Kueh says, "We chose the
colours because red and gold appeal to the majority of the market."
Letvenuk
says Iceworks met all of their goals with their story of celebrating,
"the connection to fireworks and the representation of Canada with the
embedded maple leaf design and slogan, ‘A toast to the world from
Canada'."
Pillitteri hopes to have the Iceworks label on bottles
within a year.
Second place went to Sol'Ice, third place to Otto,
fourth was L'unita and fifth place was Sotto Otto.
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